EHRET+CIE starts exactly where existing potential has not yet been translated into viable and implementable projects. The company describes this approach as its central positioning: "Making it possible". This means finding a suitable use, creating a resilient structure and bringing the parties involved. "For the future of urban development, it is essential to leverage the value that lies in a property, an existing building or a neighbourhood and to make projects capable of investment and implementation again," says Michael Ehret. Today, it is also important to design projects in such a way that they can last for ten or more years, because they can and can change: "The classic pigeonholing – hotel here, office and living there – is no longer viable. We have to become more subtle," says Michael Ehret, referring to fluid usage concepts such as living for the elderly, multi-generational models, shared flats, new forms of workplace, and different hotel formats.