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New AI transformation company raises funding to advance AI adoption in Europe

Hg, the leading investor in European and transatlantic technology and services businesses, today announced an agreement to invest, with participation from Anthropic and angel investors, in a new AI transformation company to help European companies advance responsible AI adoption and product innovation.

The new company, which will formally launch later this year, will be an independent entity that works with organizations to advance AI adoption and AI-native product build, moving beyond pilots to measurable operational impact. The company will build on Claude, with forward deployed engineers, helping businesses move beyond simply adopting AI to building real, defensible advantage from it.

Built for Europe, the company will shape the organizations that will define Europe's AI era - supporting businesses with distinctive IP, deep domain expertise and long-standing customer relationships that operate across a uniquely complex landscape of languages and regulatory regimes.

Steve Batchelor and JB Brian, Co-CEOs of Hg, commented: "This builds on Hg's early conviction in the transformational power of AI. We're delighted to announce our investment in this new company and look forward to further advancing Europe's position within the global AI ecosystem."

Steve Corfield, Head of Global Business Development and Partnerships at Anthropic, commented: "Businesses are looking for experienced teams to help them put Claude to work. We're proud to invest in companies like this as they grow to meet that need."

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