As one of the first users of the new IVD platform, Rohrer Immobilien uses the digital broker network for tailor-made buyer and investor searches
Rohrer Immobilien is one of the first brokerage companies in Germany to test the new Smart Deal System (SDS) of the German Real Estate Association IVD and have been successfully using it ever since. The platform combines real estate offers and specific search profiles of qualified brokers of the IVD, which has around 6,200 members, and opens up new opportunities, especially for special properties, value-add projects and confidential marketing mandates.
While classic residential properties often appeal to a wide range of interested parties, complex properties and special usage concepts require a targeted approach to the right buyers. This is exactly where Rohrer Immobilien sees the greatest added value of the system.
For example, investors for office properties that are suitable for conversion into housing, developers for development plots or operators and investors for student housing as well as other special uses can be sought and found. Business properties, capital investments or unusual properties, such as stud farms or forest or forest plots, can also be placed within a professional brokerage network in a much more targeted and sustainable way.
The new and efficient system is also interesting for the new construction sector. Due to the larger-scale presentation, required sales quotas can be met in a much shorter period of time or possible global buyers can be identified at the beginning of marketing.
Another advantage is the discreet marketing. Especially in the case of secret sales or sensitive sales processes, the Smart Deal system makes it possible to make selected properties accessible exclusively to a defined circle of qualified brokers, with maximum control over the flow of information. And this without public marketing.
“Our customers don’t expect the widest possible reach, but the right buyer. This is exactly where the Smart Deal System supports us. We are specifically reaching those market participants who are already managing specific search mandates, thus significantly increasing the chances of success, especially in the case of sophisticated or unusual properties,” says Sven Keussen, Managing Partner of Rohrer Immobilien.
New opportunities are also emerging on the demand side. Search profiles that could previously only be edited within one’s own company can be fulfilled much better in the future. As a result, private customers, whether for their own use or as an investment, as well as companies, project developers or institutional investors benefit from a much larger, yet qualified network.
“Many of our customers’ search requests cannot be fulfilled immediately today because the right offer is not publicly available at the moment. Networking within the SDS creates new opportunities, also for real estate that would previously have remained under the radar. This creates real added value for buyers and sellers alike,” explains Andreas Baumann, Head of Private Real Estate at Rohrer Immobilien.
With its early participation in SDS, Rohrer Immobilien is underlining its claim to consistently use innovative digital tools for the benefit of its customers. The Smart Deal System complements the brokers’ personal advice and market knowledge with a powerful network of qualified cooperation partners and opens up innovative marketing channels, especially in the demanding special real estate segment, but also for new construction projects.
