The IPH Group has won the lifestyle brand Motel a Miio as a new partner for the Trendhaus Reischmann in Kempten. The Munich-based company opened its new location on the ground floor of the Trendhaus in Bahnhofstraße on September 3, 2026. On the approximately 60 square meter shop-in-shop area directly in the entrance area, Motel a Miio will present its characteristic ceramic and lifestyle products in the future.
Reischmann had commissioned the IPH Group to identify and approach suitable shop-in-shop partners for its trend house in Kempten. The aim is to complement the existing range with concepts that set new impulses and at the same time fit the positioning and target group of the fashion house.
“When developing and leasing shop-in-shop space, it is important to bring together offers that complement each other in terms of content and atmosphere and together create added value for customers,” says Lars Jähnichen, Managing Director of the IPH Group.
With Motel a Miio, a partner has moved into Trendhaus Reischmann that brings in an independent, trendy product with a high recognition value, and at the same time the brand identity, price segment and strongly design-oriented products are an excellent fit for the house and its target group. Due to its prominent location in the entrance area, the new area generates additional attention and expands the shopping experience.
Motel a Miio is particularly known for its colourful ceramic products and tableware collections. For Motel a Miio, the location is also a further step in expanding its presence in brick-and-mortar retail within a strong retail environment.
“We aim to inspire our guests again and again and to offer them shopping experiences that inspire them. Strategic rental partnerships play an essential role in this. Motel a Miio enriches our trend house in Kempten with a strong lifestyle component: The brand combines modern design with joie de vivre and thus fits perfectly with our orientation and the urban atmosphere of the house,” says Martina Reischmann, Managing Director of Reischmann.
“In our search for the right partner, the IPH Group accompanied us closely and professionally from the initial analysis to the successful placement. The team understood our requirements and the special features of our hotel very precisely, identified suitable concepts and coordinated the exchange with Motel a Miio in a targeted manner. This has resulted in a partnership in which not only the concept but also the personal interaction is convincing.”
