Digitization as a value-add competitive advantage
Principal Asset Management® and Reos GmbH announce that they have signed a contract for the property management of two modern micro living apartment buildings in the premium locations of Berlin and Frankfurt am Main. The operational management of the properties will be taken over by the Reos subsidiary Placed from 1 January 2026. In the future, it will manage the residential properties under its own brand name and in a new brand design.
As part of the mandate, more than 460 residential units with a total area of around 11,566 square metres in the A-cities of Berlin and Frankfurt will be managed by Placed. The Berlin property is located in the lively district of Wedding, near the Beuth University of Applied Sciences and has 163 modern micro living apartments with high-quality additional offers. The Frankfurt property is located in the sought-after district of Riedberg, within walking distance of Goethe University, and offers 298 fully furnished micro living apartments including versatile common areas – from gyms to movie lounges.
"With Reos, we are working with a provider that not only manages the properties, but also actively creates added value and focuses on the needs of the target groups," says Dennis Schulze, senior asset manager at Principal Asset Management. "For us, this is a crucial building block in securing the attractiveness and competitiveness of our properties in the long term."
Placed, previously known as a flexible white-label provider in property management, will once again operate under its own brand for this mandate and will establish a new design concept for the buildings: "We are very much looking forward to working with Principal Asset Management and thank them for the trust they have placed in us. With the acquisition of the portfolio under the Placed brand, we are strengthening our position as one of the leading property managers in the PBSA and micro living sector in Germany. The properties offer great potential for further development, and we are excited to implement our value-add strategies together," says Kjell Ole Beckmann, CSO & Co-Founder of Reos GmbH.
The target group of the locations are mainly expats, young professionals and students from the surrounding universities who value contemporary, well-connected living. The projects are characterized by high occupancy, innovative common areas and a comprehensive range of services. With the new mandate, Placed is further expanding its market position in the A-cities of Berlin and Frankfurt and now manages a total of 110,000 square meters of living space in the micro living and stationery segment.
