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PROXITY has appointed Borja Hoya as Head of Iberia. In this role, he is responsible for the markets of Spain and Portugal. He will take up his position on April 1, 2026 and will be based in Madrid.
In his new role, Hoya will be responsible for managing PROXITY's Iberian logistics portfolio within the company's pan-European operating model. He will report directly to Yvo Postleb, Chief Operating Officer.
Spain and Portugal are integral parts of PROXITY's platform, providing access to key consumption hubs, growing demand for logistics space, and strategic connectivity to European and global supply chains.
Guido Piñol, Chief Executive Officer of PROXITY, comments: "Iberia is becoming an increasingly dynamic logistics region in Europe and will be an important part of our portfolio. Borja's extensive experience in Spain and Portugal, as well as his strong background in asset and investment management, will be crucial as we prepare to take operational responsibility for the portfolio."
Borja Hoya says: "I am excited to join PROXITY before the official launch of the platform. I look forward to helping build the Iberian organization and manage the portfolios in Spain and Portugal to drive performance and value creation."
Borja Hoya has more than 20 years of experience in logistics and real estate asset management. He joins PROXITY from Invesco, where he has been Head of Asset Management Spain and Portugal since 2017. Previously, he held senior positions at Sareb, Doughty Hanson and other investment and asset management platforms.
With this appointment, PROXITY further strengthens its local leadership structure ahead of the platform's planned launch in April 2026. This marks the transition from the start-up phase to operational responsibility – initially in Germany, before other countries are gradually integrated.
