On August 22, 2026, the non-food discounter Action will open a branch at Willy-Brandt-Platz 5. On a sales area of 766 square metres, customers will find over 6,000 products from a total of 14 product categories – from decoration, DIY supplies, toys and multimedia to household goods, garden and outdoor articles to personal care, fashion and home textiles.
Bart Raeymaekers, Managing Director of Action Germany, is pleased with the new store: “The location meets all the criteria that enable our customers to have a pleasant shopping experience. This includes wide and bright aisles as well as sufficient parking spaces. The location is also very easy to reach and is characterized by its central location.” The team consists of between 15 and 20 full-time and part-time employees and is still looking for reinforcement. For more information , see www.arbeitenbeiaction.de.
Action wants to continue to grow
The international company now operates over 650 stores in Germany. “With the opening in Munich-Riem, we are continuing our expansion course and further establishing the Action brand on the German retail market. Our goal is to open up further attractive locations throughout Germany,” says Bart Raeymaekers. He explains the product philosophy of the non-food discounter as follows: “For us, the shopping experience of our customers is in the foreground. We offer a surprising, varied range and convince with extremely low prices.” Two-thirds of the offer is constantly changing. Every week, more than 150 new items land on the shelves – including well-known premium brands as well as popular private labels.
Update 2025
On March 26, 2026, Action released the 2025 Update, which provides detailed information about the company’s performance in 2025, including progress on the Action Sustainability Programme. (Home – Update 2025 (action.com))
