Finding the right buyer for a property has become more challenging since the rise in interest rates and due to the weakening economy. The number of interested parties is decreasing, while the marketing period is getting longer. The IVD’s new joint business platform will make it easier to search for both qualified prospective buyers and suitable properties.
Better opportunities for sellers and buyers
The Smart Deal System (SDS) is the new B2B platform for joint transactions between IVD brokers. At its core, it brings together real estate offers and specific search profiles. Sellers benefit from the fact that their broker can place a property in a targeted manner with a qualified network of colleagues. The offers are not public and uncontrolled, but are made available to selected brokers, groups or the IVD network with the aim of reaching as many suitable buyers as possible and thus accelerating marketing.
For those who want to buy, the SDS acts like a passe-partout. With a search profile, which is deposited with a real estate agent, you get access to a large property pool. In this way, the disappointment of not having been awarded a desired property can turn into a structured process through which suitable offers are further systematically searched.
The new platform does not replace personal brokerage services, but creates a digital framework for it. The property broker determines what information will be visible and under what conditions cooperation is possible, for example in terms of commission sharing, responsibilities or publication rights.
Cooperation as a quality factor
Carolin Hegenbarth, Federal Managing Director of the IVD: “With the Smart Deal System, we are creating a new standard for cooperation and fairness in the real estate market. Our goal is to provide brokerage companies with a digital platform that can be used to implement joint transactions more successfully. Especially in an increasingly demanding market environment, professional cooperation is becoming increasingly important.”
With the official launch of the SDS today at the German Real Estate Day (DIT) in Erfurt, the IVD is calling on brokerage companies nationwide to actively participate in the new platform and help shape the further development of the system. In the run-up to the event, numerous industry representatives had already registered as pilot users and multipliers and successfully concluded the first joint transactions.
“The Smart Deal System is part of the IVD’s strategic development towards strong digital networking in the industry,” Hegenbarth explains. “The association is thus underlining its claim to actively drive innovation and offer its members concrete solutions for the challenges of a changing real estate market.”
For more information, see www.smartdealsystem.net.
