Landmarken Group joins the company: LIVELY gains another investor in addition to neworld and starts a new growth phase
• Shareholder structure reorganized
• Capital inflow in the low single-digit million range strengthens further growth
• Project pipeline expands by seven locations with around 600 residential units
The senior living operator LIVELY has closed a new round of financing together with the investment company neworld, which invests in innovative real estate concepts. In the course of this, the Landmarken Group has joined LIVELY as a further investor. At the same time, the shareholder structure was reorganized: In addition to neworld, which remains the largest investor, and the Landmarken Group, with almost a third of the shares, the management around Christina Kainz also holds a significant share in the company. Former investors have partially left the transaction as part of the transaction, while individual existing shareholders will continue to hold a stake.
With the additional capital in the lower single-digit million range, LIVELY intends to initiate the next phase of growth. In addition to the further expansion of the site, one focus is on the operational further development of the concept and greater integration into neighborhood developments. In addition, LIVELY will set up its own sales structures to support landlords in the management model.
A central component of the growth strategy is the partnership with Landmarken AG. In the coming years, the company will develop around 3,700 residential units in several districts. The focus is on North Rhine-Westphalia. Some of these projects already provide for uses in the senior living area, which are to be occupied by LIVELY in the future. This currently results in an additional, secured pipeline of a further seven locations with a total of around 600 residential units. In addition, LIVELY continues to pursue collaborations with other project developers and owners. Additional projects are in preparation.
Christina Kainz, Managing Director and founder of LIVELY, says: “With the entry of Landmarken and the resulting expanded shareholder structure, we are creating the basis for the next phase of our company’s development. In the course of our expansion, we will also expand the operational management of LIVELY in the near future, so that we are also well positioned in terms of personnel for the next growth step. Our focus continues to be on innovative living concepts that actively integrate senior citizens into their environment and enable social participation.”
Alexander Lackner, Managing Director of neworld, adds: “In a short time, LIVELY has positioned itself as an operator with a clearly differentiated concept on the German market. The new financing round makes it possible to continue on the growth path we have embarked on and at the same time further strengthen the operational quality.”
Anke Tsitouras, CEO of Landmarken AG, explains: “At the beginning, we were intensively involved in developing our own product in the senior living sector. In the end, however, it was clear to us: With LIVELY, we are going the stronger way. The concept and know-how immediately convinced us – especially because the team has a real understanding of what modern seniors want today and develops well-thought-out solutions from it. For us, the investment in LIVELY is more than just an investment: it gives us access to valuable expertise in an exciting future market and at the same time gives us the opportunity to help shape an offer with real social added value. It is precisely this combination that drives us.”
LIVELY currently operates several locations in Germany and is gradually expanding its portfolio. In Gronau, the first residential quarter with over 120 apartments was built in the historic “White Lady” building. In Duisburg, LIVELY opened another project with 44 units in May 2025, which is already fully occupied. In addition, a site in Mülheim an der Ruhr is under development. The company currently employs 13 people.
