Comprehensive refurbishment combines historic building fabric with modern design and strengthens the repositioning of the property as IHG’s first Vignette Collection hotel in Germany
At the Bristol Berlin on Kurfürstendamm, Aroundtown has comprehensively refurbished key areas of the long-established hotel, marking a significant step in the property’s ongoing development. The Bristol Berlin is thus positioning itself as a modern luxury lifestyle hotel that combines the character of Berlin with international standards and strong local authenticity.
The refurbishment focused in particular on areas that have a direct impact on the guest experience. All rooms and suites have been refurbished in a style that draws on the design identity of the hotel’s founding era, brings it into the present day and interprets it in a contemporary way. Key elements of the historic building fabric, such as the distinctive staircase, were carefully restored and harmonised with the new interior concept. The event spaces, including the two ballrooms, as well as the entrance area, were also redesigned. Equipped with numerous seating areas and tables, quieter coworking areas and a wine bar, the lobby of the Bristol Berlin has been revitalised as an active lounge and meeting area that meets a wide range of guest needs.
The coworking and meeting facilities at the Bristol have been renewed and expanded. Workspaces and meeting rooms can be booked via ATworld, Aroundtown’s coworking and hospitality platform. In addition, the hotel’s entire fitness area has been redesigned and equipped with high-quality equipment.
The repositioning of the property is also accompanied by the ongoing revision of the restaurant concept, which is intended both to enhance the quality of stay for hotel guests and to create new appeal for external visitors.
The Bristol Berlin is the first Vignette Collection hotel in Germany and is therefore part of the renowned hotel group’s Luxury & Lifestyle portfolio. The integration into the brand complements the structural and conceptual development of the hotel, while the focus of the measures remains clearly on modernising the property and strengthening the hotel offering.
“With the refurbishment of the Bristol Berlin, Vignette Collection, we are making a targeted investment in the future of a particularly historic property within Aroundtown’s portfolio, while at the same time strengthening its competitiveness in the hotel market and unlocking the potential of its excellent city-centre location on Kurfürstendamm,” says Marije Bekker, COO Hotel Division at Aroundtown.
The iconic hotel at Kurfürstendamm 27 benefits from one of Berlin’s most prominent city-centre locations, a rich architectural heritage and modern building technology. KaDeWe, numerous shopping opportunities along Ku’damm and Berlin Zoological Garden are all within walking distance. The location also offers ideal connections to public transport, with various bus, underground and suburban rail lines in the immediate vicinity, as well as to regional and long-distance transport. The existing offering includes wellness and leisure facilities with a fitness room, spa, sauna, indoor pool, garden and terrace.
The hotel is BREEAM-certified and has been rated “Very Good”. The assessed features include, among others, an LED share of more than 75 percent, a district heating supply and safe routing for pedestrians and cyclists. The property therefore combines a central location, historic building fabric and modern building technology with the continuous development of its usage concept.
With the Refurbishment of the Bristol Berlin, Aroundtown is strengthening a historic property at one of the capital’s best-known locations. Aroundtown is one of Europe’s largest real estate companies and has a diversified portfolio which, alongside office and residential properties, also includes numerous hotel locations.
