smartments continues to develop its commercial organization: Since April 1, 2026, Martin Troppa has been responsible for the overarching management of all commercial and product-related areas in the newly created position of Director of Commercial.
The focus is on the continuation and targeted further development of the commercial structure built up in recent
years. The aim is to sharpen existing
approaches, clearly bundle responsibilities and align management more stringently across
all commercial functions.
Troppa has been part of smartments since January 2025 and most recently served as Director of
Marketing. In his new role, he will be responsible for Sales, Marketing
and Revenue Management, as well as Service Hub, IT & Process Management
and Product Development. This means that the existing structure will not be restructured
, but will be continued and supplemented by additional, product-related functions
.
"We are continuing on the path we have taken and are developing our
commercial structure in a targeted manner," says Jens Kindschuh, CEO of smartments. "The
close integration of sales, marketing, revenue management and product remains a
central lever for managing growth in a structured manner and sustainably improving our commercial
performance."
Troppa adds: "Our focus is on further
sharpening the existing structure and standardizing the control system to a greater extent. In particular, we see considerable potential in
direct sales, segment management and the further development of our
product, which we are now expanding in a targeted manner."
smartments currently operates 12 serviced apartment buildings and four
student housing complexes in Germany and Austria. The company is positioning
itself in the growing market for temporary living with flexible length of
stay from one night to six months. With further projects, smartments
is expanding its market position in a targeted manner and is focusing on balanced
segment management over short-, medium- and long-term stays.
More information about smartments:
smartments is one of the leading providers of serviced apartments and student
housing in Germany and Austria. The concept is geared towards the diverse
needs of modern travellers and offers flexible solutions for
business travellers, city travellers and students. The portfolio
currently comprises 2,389 units. The smartments brand promise "Easy. Made for You." stands
for smart processes, comfort and flexibility for every stay.
www.smartments.com
