Wellnest's spa concept successfully implemented
The Silverton Group (Silverton) has successfully advised on the conversion of a former specialist store at Max-Peters-Straße 4–6 in Duisburg as an asset manager. After the repositioning of the property, the company Wellnest will take over the operation of the area in the future. The handover to the tenant took place as early as June 2024, and after extensive renovation, the branch has now been opened.
The Silverton Group is responsible for the asset management of the property. The starting point for the conversion was the discontinuation of the original retail use, which was no longer sustainable at the location in the long term. The building was previously used by Staples, which went bankrupt in 2022. In close coordination with the tenant, a viable utilisation concept was developed that has sustainably overcome the vacancy at this location and created a sustainable perspective.
In the course of the repositioning, the area was extensively rebuilt. The result is 17 so-called "nests", self-contained spa units with a private sauna, experience shower, whirlpool and relaxation area, which can be booked and used individually. The planning, approval procedure and structural implementation were entirely the responsibility of the tenant Wellnest.
Silverton provided structural support and active support for the process on the landlord side. The long and demanding renovation phase was specifically incentivised in order to give the tenant planning security at an early stage and to enable the sustainable repositioning of the property.
"The project in Max-Peters-Straße shows how new value can be created in existing buildings through mutual trust and long-term thinking. It is emblematic of modern asset management: boldly thought-out, implemented in partnership and sustainably successful," emphasizes Sebastian Steinert, Managing Director of Silverton Asset Solutions GmbH.
With the conversion, a retail space that was no longer sustainable was converted into a site-appropriate and long-term sustainable use. The project underlines the importance of a creative, active asset management approach in the development of functioning utilisation perspectives in existing buildings. Silverton was able to draw on the experience already gained from the successful transformation of a car dealership into an indoor playground of Monkey Town in 2021 in the immediate vicinity.
