The real estate industry is on the verge of change: sustainability, digitalization and data-driven decisions will shape the development of real estate management in 2025. The Munich-based software company Predium, provider of a real estate intelligence platform, has identified three central trends that will change the market permanently.
1. Real estate is becoming digital assets
The digital collection and analysis of building data is becoming an indispensable standard. Real estate managers need ever faster access to valid metrics in real time, whether for ESG compliance, facility management or sales measures. The future belongs to those buildings that are handled as digital assets.
In short, assets for which no digital data is available will no longer be noticed on the market in the future and will suffer losses in value up to and including stranding.
2. Data-driven credit and due diligence requirements
The requirements for transparency and data validity are increasing. Banks and investors are demanding detailed information on the energy condition of real estate – a necessity reinforced by the European Green Deal and CSRD requirements. As a result, property owners cannot avoid determining the energetic condition of their portfolio and recording it digitally if they want to optimally design their financing options.
It also makes sense to be able to provide valid and up-to-date real estate data on demand for purchases and due diligence checks. This trend will continue to increase in 2025 and will ensure that investment decisions are increasingly data-driven than in the past.
3. Decarbonisation as an economic lever
Sustainability is becoming not only a regulatory necessity, but also an economic opportunity. Green technologies, sustainable concepts and energy-efficient solutions increase the value of real estate. Companies that invest early in decarbonization measures secure competitive advantages and position themselves as pioneers in the industry.
This will make 2025 the year in which decarbonisation measures will have a significant impact on investment plans and budgets.
Conclusion: 2025 as a turning point
The real estate industry is on the threshold of a data-driven, sustainable future. Companies that focus on digital innovation and environmental responsibility will benefit in the long term. Decarbonisation is not only becoming an obligation, but also an opportunity to combine economic success and environmental protection.
